Marketing is happening for a very long time perhaps since ages but the ‘concept’ came into existence since nineteenth century onwards. The term ‘Marketing’ was originally referred to as commercial activities and probably either buying or selling of goods. Only in the twentieth century the marketing field emerged to be popular as the markets have grown billion times plus during this period. Gradually people started focusing on techniques to market their products/services and it raged infinitely in the twenty first century.
Twenty first century witnesses a tremendous revolution in the marketing techniques and its processes. To say in perfect, Marketing has gone viral from business to business and business to consumers across verticals. Marketing processes have evolved basis customer expectations and increase in competitions.
According to Philip Kotler, the father of Modern Marketing, the three watchwords which marketer’s will be considering are Quality, Service and Value. He also states that Marketing is
Not the art of finding clever ways to dispose of what you make
The art of creating genuine customer value.
The art of helping your customer become better off
Success of a company is highly dependent on Marketing team and hence businesses across world tunes the processes and it techniques regularly. Marketing team decides the sales revenues of the companies both for present and in future. How does the businesses market their products? The most and preferred method of marketing a product for many years is advertising it to its customers. Prior to Internet era, advertising was done thru radio, televisions and telephone. The Internet which is occupied by today’s world replaces traditional advertising to web advertising or internet advertising or online advertising. Advertising a product/service in internet today has become vital and provides seamless opportunities and in fact helps customers finds the right sellers and quality products in no time.
Online Marketing methods have grown exorbitant and has zero limit. There are many ways of doing Online Marketing. Online Marketing has seven categories in place.
Search Engine Optimization (SEO)
Search Engine marketing (SEM)
Social Media Marketing (SMM)
Things that you need to start doing Online Marketing
A Computer system
Internet set up
Analysis tools and
Mobile Wallet / Debit Card / Credit Card
Advantages of Online Marketing
Penetration at higher rate
Monitor 24x7 using a smart phone
Reach target specific Audience
Choose your own time line, etc.,
Don’ts in Online Marketing
Don’t retarget again a customer if he is not interested in your service
Don’t advertise aggressively rather just inform about your products/services
Don’t start any campaign without a proper feedback set up
Don’t copycat others marketing materials to showcase your products/services
Don’t execute the campaigns without proper disclaimer in the messages.
Don’t jump the gun with huge investments just in the beginning
Don’t market anything which is not yours without proper authorization.